Terms of Use

Effective Date: February 18, 2026

1. Introduction

Welcome to our website and Software as a Service (SaaS) platform. These Terms of Use (“Terms”) govern your access to and use of our website, applications, services, and content (collectively, the “Services”).

By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Services.

2. Eligibility

You must be at least 18 years old to use our Services. By using our Services, you represent and warrant that you meet all eligibility requirements.

3. Account Registration

To access certain features of the Services, you may be required to register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to immediately notify us of any unauthorized use of your account.

4. Subscription and Payment Terms

4.1 Subscription Plans

We offer various subscription plans with different features and pricing. Details about our subscription plans are available on our website.

4.2 Payment

You agree to pay all fees associated with your subscription plan. Except as provided in the Refund Policy below, all payments are non-refundable unless otherwise required by applicable law.

4.3 Refund Policy

If you are not satisfied with our Services, you may request a full refund within 30 days of your initial subscription payment or renewal payment. Refund requests must be submitted through our Contact page. After the 30-day refund window, all payments are non-refundable. We reserve the right to decline refund requests where we determine the Services have been materially used or where abuse of the refund policy is suspected.

4.4 Billing Cycle

Your subscription will automatically renew at the end of each billing cycle unless you cancel it before the renewal date. You authorize us to charge your payment method for the subscription fees at the beginning of each billing cycle.

4.5 Changes to Fees

We reserve the right to modify our fees at any time. If we change the fees for your subscription, we will provide notice of the change at least 30 days before the change takes effect. Your continued use of the Services after the fee change becomes effective constitutes your agreement to pay the modified fees.

4.6 Taxes

We collect sales taxes as required by applicable law.

5. Lead Data and Customer Data Ownership

5.1 Your Leads Are Yours

Any leads, customer information, or contact data collected through our tools and applications installed on your website — including but not limited to cost calculators, quote forms, product recommendation quizzes, and lead generation widgets — are owned exclusively by you, the subscriber (“Contractor”). We do not claim any ownership over your customer or lead data.

5.2 Our Use of Your Lead Data

We will not sell, rent, share, or disclose your customer or lead data to any third party without your explicit written consent. We may access your data solely for the purpose of providing, maintaining, and improving the Services you have subscribed to.

5.3 Aggregated and Anonymized Data

We may collect and use aggregated, anonymized, and non-personally identifiable data derived from usage of our platform for the purpose of improving our Services, developing new features, and conducting internal analytics. Such data will not identify you or your customers individually.

5.4 Data Retention and Deletion

Lead and customer data collected through our tools is retained in your account dashboard for as long as your subscription remains active, so that you can access, review, and manage your leads at any time through our platform. We do not use, share, or otherwise retain your lead data outside of making it available to you in the dashboard.

You may permanently delete individual leads or your entire lead database from your dashboard at any time. Upon such deletion, the data is removed from our systems and is not recoverable. Upon termination of your account, your lead and customer data will be deleted from our systems within 30 days. Prior to cancellation, we recommend exporting any lead data you wish to retain.

6. User Content

6.1 Ownership

You retain ownership of any content you submit, post, or display through our Services (“User Content”). By submitting User Content, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such User Content in connection with providing and promoting the Services.

6.2 Responsibility for User Content

You are solely responsible for your User Content and the consequences of submitting and publishing it. You represent and warrant that:

  • You own or have the necessary rights to the User Content you submit
  • Your User Content does not violate the rights of any third party
  • Your User Content complies with these Terms and all applicable laws and regulations

6.3 Monitoring User Content

We do not monitor or control User Content and make no guarantees regarding its accuracy, integrity, quality, or appropriateness. However, we reserve the right to review, modify, or remove User Content at our sole discretion.

7. Results Disclaimer

Our Services are designed to help improve website conversion rates, lead generation, and customer engagement. However, we make no guarantees regarding specific outcomes or results. Results achieved by users of our Services vary significantly based on factors outside our control, including but not limited to market conditions, geographic location, competition, the quality of your website and services, how our tools are implemented and used, and your own business practices and follow-up processes.

Any case studies, testimonials, or examples provided on our website or in our marketing materials represent individual results and are not guarantees that you will achieve the same or similar results. You acknowledge that your results may differ materially from those described.

8. Acceptable Use Policy

You agree not to use the Services to:

  • Violate any applicable law or regulation
  • Infringe the intellectual property rights of others
  • Submit false or misleading information
  • Upload or transmit viruses, malware, or other malicious code
  • Interfere with or disrupt the integrity or performance of the Services
  • Collect or harvest information about other users without their consent
  • Impersonate any person or entity
  • Send spam, unsolicited messages, or advertisements
  • Engage in any activity that could harm minors

9. Authorized Access and System Integrity

9.1 Authorized Use Only

You are authorized to access and use the Services solely for the purposes described in these Terms and within the scope of your subscription plan. Any access to or use of the Services beyond your authorized scope is prohibited and may result in immediate suspension or termination of your account.

9.2 Prohibited System Activities

You agree not to, and not to attempt to:

  • Access, tamper with, or use any non-public areas of the Services, our computer systems, or the technical delivery systems of our service providers
  • Probe, scan, or test the vulnerability of any system or network associated with the Services
  • Breach or circumvent any authentication, security, or access control measures
  • Access or search the Services by any means other than our publicly supported interfaces, including through scraping, crawling, or automated data extraction tools
  • Interfere with or disrupt the access of any user, host, or network, including by sending viruses, overloading, flooding, spamming, or otherwise attacking our infrastructure
  • Reverse engineer, decompile, or disassemble any portion of the Services, or attempt to derive the source code or underlying algorithms of the platform
  • Use the Services to develop a competing product or service, or to benchmark the Services for any purpose other than your own internal evaluation

9.3 Unauthorized Account Access

You must not access or attempt to access another user’s account, dashboard, or data without that user’s explicit authorization. Sharing your account credentials with unauthorized individuals, or allowing third parties to access the Services under your account, is prohibited except for authorized team members within your own organization.

9.4 Reporting Security Vulnerabilities

If you discover a potential security vulnerability or unauthorized access issue within our platform, please report it to us promptly through our Contact page rather than exploiting or publicly disclosing it. We appreciate responsible disclosure and will work to address valid security reports in a timely manner.

9.5 Consequences of Violations

Violations of this section may result in immediate suspension or termination of your account without refund, civil liability, and referral to applicable law enforcement authorities. We reserve the right to investigate suspected violations and to cooperate with law enforcement agencies in prosecuting users who engage in unauthorized access or system interference.

10. Intellectual Property Rights

10.1 Our Intellectual Property

All content, features, and functionality of the Services, including but not limited to text, graphics, logos, icons, images, audio clips, digital downloads, data compilations, and software, are owned by us, our licensors, or other providers of such material and are protected by copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

10.2 Limited License to You

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your internal business purposes.

10.3 Restrictions

You may not:

  • Modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information, software, products, or services obtained from the Services without our prior written consent
  • Use any automated means, including bots, scrapers, or spiders, to access or use the Services
  • Decompile, reverse engineer, or disassemble any software included in the Services
  • Remove any copyright, trademark, or other proprietary notices from the Services

10.4 White-Label and Agency Use

White-label use, resale, or deployment of our Services under your own brand or on behalf of third-party clients is not permitted under a standard subscription. Contractors or agencies wishing to explore white-label or reseller arrangements must contact us prior to any such use. Approved white-label arrangements will be governed by a separate written agreement. Unauthorized white-label use is a material breach of these Terms.

11. Third-Party Services and Links

Our Services may contain links to third-party websites or services that are not owned or controlled by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

12. Services Schedule

The following provides a general overview of the Services currently offered under subscription plans. This schedule is subject to change as our platform evolves. The specific Services available to you depend on your subscription plan as described on our pricing page.

13.1 Lead Generation Applications

Interactive tools designed to be embedded on your website to capture visitor information and generate leads. These include cost calculators, product recommendation quizzes, and other interactive lead generation widgets. You receive full ownership of all leads generated through these tools as described in Section 5.

13.2 Advanced Quote Forms

Conversion-optimized multi-step quote request forms designed to increase form completion rates compared to standard contact forms. Lead data collected through these forms is owned exclusively by you.

12.3 AI-Powered Website Analyzer

An analysis tool that reviews your website and provides actionable recommendations to improve conversion rates, design, and lead generation performance. Recommendations are advisory in nature and results are not guaranteed.

12.4 Automated Lead Nurturing

AI-powered follow-up sequences and automated communication tools designed to engage and convert leads captured through your website. This feature requires integration with compatible email or messaging platforms.

12.5 Reviews and Referrals Tools

Tools to help you solicit, manage, and display customer reviews and referrals. Use of these tools must comply with the terms of any third-party review platforms (e.g., Google, Yelp) and applicable laws regarding solicitation of reviews.

12.6 Additional and Custom Services

We offer customized services including business automation, marketing strategy, and fully custom website development. These services are provided under separate statements of work or service agreements and may be subject to additional terms not covered by this document. Please contact us for details.

Note: This Services Schedule reflects our current offerings and will be updated as new features and services are released. We will provide notice of material changes to available Services in accordance with Section 13.

13. Disclaimers

13.1 Warranty Disclaimer

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICES OR THE SERVERS THAT MAKE THEM AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

13.2 Availability

We do not guarantee that the Services will be available at all times or that any content will be made available through the Services indefinitely.

14. Limitation of Liability

IN NO EVENT SHALL WE, OUR AFFILIATES, OR OUR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES.

OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICES SHALL NOT EXCEED THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESSING OR USING THE SERVICES DURING THE 12 MONTHS IMMEDIATELY PRECEDING THE DATE OF THE CLAIM.

15. Indemnification

You agree to defend, indemnify, and hold harmless us, our affiliates, licensors, and service providers, and our and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms or your use of the Services.

16. Term and Termination

16.1 Term

These Terms will remain in full force and effect while you use the Services.

16.2 Termination by You

You may terminate your account at any time by following the instructions on our website or by contacting us.

16.3 Termination by Us

We may suspend or terminate your access to all or part of the Services, with or without notice, for any conduct that we, in our sole discretion, believe is in violation of these Terms, applicable law, or is harmful to the interests of another user, a third party, or us.

16.4 Effect of Termination

Upon termination of your account:

  • Your right to access and use the Services will immediately cease
  • We may delete or archive your User Content after the 30-day data retention period described in Section 5.4
  • All provisions of these Terms which by their nature should survive termination shall survive termination

17. Modifications to the Terms

We reserve the right to modify these Terms at any time. If we make material changes to these Terms, we will provide notice of the changes, such as by sending an email, providing a notice through the Services, or posting the amended Terms on the Services with a new effective date. Your continued use of the Services after the effective date of the revised Terms constitutes your acceptance of such changes.

18. General Provisions

18.1 Governing Law

These Terms and your use of the Services shall be governed by and construed in accordance with the laws of Ontario, Canada without giving effect to any principles of conflicts of law.

18.2 Dispute Resolution

Any dispute arising from or relating to these Terms or the Services shall be resolved through:

  • First, an attempt at informal resolution by contacting us
  • If informal resolution is unsuccessful, through binding arbitration conducted in Ontario, Canada

18.3 Class Action Waiver

You agree that any proceedings to resolve disputes will be conducted only on an individual basis and not in a class, consolidated, or representative action.

18.4 Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect.

18.5 No Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision.

18.6 Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices published by us on the Services, constitute the entire agreement between you and us concerning the Services.

19. Contact Information

If you have any questions about these Terms, please use the Contact page on our website.