Stop losing 95% of your website visitors
Interactive tools that capture visitors who aren’t ready to call you yet, embedded on your site in two minutes.
See how it works ↓
The same calculator technology that generated 10,000+ qualified homeowner leads for FurnacePrices.ca — now available for your business.
Here’s an uncomfortable truth about your website:
For every 100 visitors, only a few will contact you. The rest leave — not because they’re not interested, but because they’re not ready yet.
They each have a different reason for waiting:
“I just want a ballpark price”
“I’m weighing my options”
“I want to see what it’ll look like first”
Each of those visitors is a future customer who would convert with the right nudge, but only if you can capture them before they leave.
Bridge the gap between research mode and ready-to-buy
Smart contractors solve this by meeting prospects where they are — not where they want them to be. Interactive tools build relationships with the 95% who aren’t ready to call yet.
The result? More qualified leads from the visitors you already have.
Three tools for three types of visitor
Cost Calculator
The most common entry point. Visitors enter a few details about their project — square footage, system type, location — and get a rough cost estimate. They get the information they came for. You get a qualified lead with the project already specified.
Recommendation App
A guided quiz that asks about their needs, then recommends the right system, product, or service for them. Visitors get clarity. You get a lead who’s already been pre-qualified by the recommendation logic.
AI Preview Tool
Visitors upload a photo of their home and see what new siding, roofing, or paint would look like — instantly. The “wow” factor is real. So is the lead, because they’re emotionally engaged before they ever talk to you.
See how different calculator & app types meet customers at different stages of their buying journey:
Most contractor websites only capture the small slice of visitors who are already ready to buy. Here’s how each of our tools captures the other 95% — the ones still in research mode.
Hover any row to see which signals each tool serves
Cost Calculator
Gives them a real estimate. Gives you a qualified lead.
Recommendation App
Guides them to the right solution. Pre-qualifies them for you.
AI Preview Tool
Shows them their home transformed. Hooks them emotionally.
What all three tools have in common
- Lets visitors move at their own pace
- Low-pressure way to engage
- Engages them before they’re ready to call
See what those extra leads could be worth
Adjust the sliders for your business. The calculator below uses conservative numbers — actual results vary.
Opportunity calculator
What could capturing a few more leads be worth?
What a typical job or customer is worth to you.
The percentage of visitors a calculator might capture as a lead. We default to a conservative 2%.
Estimated additional annual revenue
$6,720
From capturing roughly 16 additional leads per month — visitors who weren’t going to contact you otherwise.
This is an illustrative example. Actual results depend on traffic quality, sales process, follow-up speed, offer competitiveness, and many other factors.
How is this calculated?
Additional leads per month = visitors × capture rate
We assume a 10% close rate on these warm leads after nurturing — conservative compared to typical industry close rates of 15-25% for engaged prospects.
Annual revenue = monthly closed sales × average customer value × 12 months.
Your actual results will vary. This calculator is meant to give you a directional sense of what’s possible, not a guarantee.
How HVAC contractor Energy Clean drove more qualified leads and spent less time on the phone qualifying tire-kickers
“The tool provides homeowners with an instant estimate, making it easier for them to understand their options before reaching out. We’ve noticed an increase in conversions because the calculator sets clear expectations on pricing, reducing back-and-forth discussions. Plus, our team spends less time answering preliminary cost questions and more time focusing on delivering great service.”
-Andrew I., Director of Operations
Live on your site in two minutes
No developer needed. No code to write. Just an embed.
WordPress users: Install our plugin, pick your calculator, drop it on any page.
Everyone else: Copy an embed code and paste it anywhere — same as embedding a YouTube video.
1. Tell us where to send the leads
2. Add the apps to your website with a few clicks
3. Watch the leads come in
Stop losing leads. Start capturing them.
Every day you wait, more visitors leave your site without giving you a way to follow up. The fix takes two minutes. Your first calculator is free, forever — no credit card, no trial period.
If it doesn’t bring you leads, you’ve lost nothing. If it does, you’ll wish you’d started sooner.
Start capturing more leads today for free!
Free forever. No credit card required.