About Us
How I Discovered the Power of Interactive Tools
It started when I founded FurnacePrices.ca back in 2013 – a site that connected homeowners with HVAC contractors across Canada and the US. Over the years, it has generated tens of thousands of leads and drove millions of dollars in sales for our contractor partners.
We grew FurnacePrices.ca into an established and trusted source of HVAC information, and it was frequently featured and cited in tons of major media publications, and even universities and non-profits referenced us as a trusted source of information, including:
How we captured tens of thousands of quote requests…
One of the most effective lead generators we built were our various calculators and estimator tools, to help homeowners get quick pricing estimates, sizing & BTU calculations, model recommendation, savings estimates and more.
This led me to create ConversionTools.ai to make it easy for home service professionals and other businesses to add these powerful tools to their site quickly and easily.
Creator of ConversionTools.ai
My name is Simon Bernath, and I’ve spent over a decade helping contractors generate more leads online.
The Problem with Most Websites
Having worked with a lot of contractors and other businesses over the years, I know from experience that many of their websites are not well designed, and convert terribly.
They lack the type of engaging and interactive tools that customers in the research phase are looking for.
This means usually over 95% of visitors (potential customers) are being lost.
Why Interactive Tools Work So Well
I realized early on that prospects wanted information before they wanted sales conversations. They’re planning a major investment – a new roof, HVAC system, pool installation – and they need to understand their options first.
Interactive calculators and recommendation tools let people research at their own pace while getting personalized insights they can’t find in a blog post or FAQ section.
When someone uses your cost calculator or a product recommendation tool, you’re providing genuine value. You become the helpful expert who gave them useful information, not just another contractor trying to sell them something.
Most importantly, these tools capture contact information from prospects who would otherwise leave your site without ever reaching out.
The Challenge: Building These Tools Is Hard.
After seeing the results from our HVAC calculators (which are still generating leads years later), I knew every contractor could benefit from this approach.
The problem? I know from having done it myself, that building effective interactive tools can be complex and frustrating. Even with the advent of AI, which can do quick calculations and even build small apps, actually testing and perfecting them, and launching and hosting a tool that that seamlessly integrates into your website, and not only works well reliably, but can effectively capture and handle leads can still require technical know-how and the patience to get it to work.
You need to figure out the right formulas and question branching, design a smooth user experience, make everything mobile-friendly, integrate with your CRM, and optimize for lead capture. Most contractors don’t have the time or technical resources for all that.
Our Solution: Ready-to-Use Tools Built for Contractors
That’s why we created this platform. Instead of making you build everything from scratch, we’ve done the heavy lifting. And best of all, they can be added to your website and start capturing leads in minutes.
Set and forget. It just works.
Industry-specific calculators
Designed for different types of contracting work, with proven formulas and optimized lead capture flows.
Simple implementation
WordPress plugin or copy-paste embed codes. No developers needed.
Leads delivered instantly
Leads can be sent right to your email(s), phone, or CRM so you can respond right away.
Proven results
These tools are based on calculators that have generated thousands of real leads through years of testing and refinement.
What Makes Us Different
Most form builders give you blank templates and expect you to figure out strategy and optimization on your own.
We provide complete solutions built specifically for contractors. The calculators, quote forms, and automation sequences are designed around how contracting businesses actually work.
We’ve been in your shoes. We know what works because we’ve used these exact approaches to build a successful lead generation business.
No messing around with formulas and complex form builders
Ready to Capture More Leads?
If you’re tired of watching potential customers leave your website without contacting you, these tools can help.
Every contractor website should be capturing leads from prospects in the research phase, not just the small percentage ready to buy immediately.